Chabot College 2024-2026 175 CREDIT COURSE LISTING, BUS MARKETING Certificate of Achievement This certificate is popular among students who are searching for an entry-level position in marketing, sales, or advertising. It is also beneficial to people currently employed in the field who wish to upgrade and improve their chances for further promotion. This flexible and quick certificate consists of only 6 classes that can be taken in any sequence. All required classes are offered every semester, including summer, with the one exception of BUS-34, Introduction to Advertising, which is offered every fall. You can finish the certificate in 2 semesters attending college part-time. The certificate can be earned fully online. All classes within the certificate will also apply towards an AS degree in Business, Marketing concentration. Career Opportunities Research indicates that about one-third of the labor force is now employed in marketing. Career opportunities in marketing are also expected to grow rapidly in the future. Marketing careers offer flexibility, mobility, and pay to match your ability. Graduates of this program have become marketing managers, professional sales and customer service representatives, small business owners, buyers and merchandisers in the retail community. They are also responsible for buying and selling product offerings, planning promotions and advertising and public relations campaigns. Here is labor demand in Oakland-Hayward-Berkeley for some of the jobs the program graduates may acquire: Sales Representative Services: 8,950 jobs available in 2018, with annual job openings of 1,270. Buyers & Purchasing Agents: 3,340 jobs available in 2018, with annual job openings of 331, Customer Service reps: 13,740 jobs available in 2018, with annual job openings of 1,781, Marketing Managers: 2,830 jobs available in 2018, with annual job openings of 310. Program Learning Outcomes 1. Develop a viable marketing strategy for the product offer, promotion, placement and pricing of a product or service. 2. Evaluate economic, social and regulatory impacts of advertising. 3. Create effective oral and written business communications using modern communication technologies. 4. Apply critical thinking and analytical skills in decision making and problem solving. Required Core (15 units) BUS 12 Introduction to Business 3 BUS 14 Business Communications 3 BUS 34 Introduction to Advertising 3 BUS 36 Introduction to Marketing 3 ENTR 20 Marketing for Entrepreneurs 3 List A: Select a minimum of three units from the following BUS 1A Financial Accounting 4 BUS 7 Accounting for Small Business 3 BUS 16 Business Mathematics 3 BUS 22 Introduction to Management 3 BUS 32 Retail Store Management 3 BUS 40 International Business 3 BUS 50A Skills for Supervisors 1 BUS 50C Interviewing for Success 1 BUS 50D Resumes and Job Application Letters 1 BUS 50J Time Management Skills 1 BUS 50K Listening Skills 1 BUS 50L Careers in Business 1 BUS 50M Workplace Diversity 1 BUS 50N Dealing with Difficult People 1 BUS 50P Quality Customer Service 1 BUS 50R Being a Successful Virtual Worker 1 BUS 50S Managing Virtual Teams 1 ENTR 1 Introduction to Entrepreneurship 3 The above listing is a suggested sequence only. Some courses may have prerequisites. Students may take courses in any sequence except where a prerequisite applies. Total 18 RETAIL MANAGEMENT Certificate of Achievement This certificate’s curriculum was developed out of a collaborative effort between several industry and college professionals and encompasses several business essentials, including the soft skills of management and communication required for career success in the retail industry. Completion of the Retail Management Certificate will help students to acquire necessary knowledge and skills to manage retail stores of any kind. The program has been fully endorsed by the Western Association of Food Chains (WAFC) and its member companies. Explore more information about the WAFC certificate at http://retailmanagementcertificate.com/ Career Opportunities Retail is a growing, fast-paced, and diverse industry with many opportunities for advancement. Careers are available in all areas of business and with over 42 million people employed, and responsible for 1 in 4 jobs in the United States. The certificate prepares students for managerial positions in retailing, merchandising, and distributing businesses.
